Our Manifesto

The Kids in Museums Manifesto is compiled entirely from visitors’ ideas and comments. It’s a practical and powerful tool to encourage and support museums and galleries around the country to make family visits more enjoyable and engaging.

Kids in Museums logo by Quentin BlakeOur Manifesto has evolved in the years since its launch in 2003, reflecting the ways in which museums have met the challenge and are increasingly giving families fantastic experiences.

Here’s the latest version - have a read and see what you think. We’d love to hear your thoughts and suggestions so that we can make sure this Manifesto keeps in touch with what’s going on already and what needs to happen next.

Use the discussions board on the right to tell us your ideas.

Kids in Museums Manifesto

1 Be welcoming - from the car park attendant to the curator. Emphasise that the museum is family-friendly in publicity and leaflets.

2 Be interactive and hands on - where kids can touch objects, and learn to know what they are allowed to handle, and what they aren’t.

3 Be pushchair accessible - with lifts where there are steps, automatic doors, and a place to store a pushchair.

4 Give a hand to parents to help their children enjoy the museum.

5 Consult with children - not just adults and parents - about what they want.

6 Be height aware - making sure that objects and art are displayed low enough for a child to see, and that signage is at a child’s height. Footstools should be provided to help.

7 Have lots of different things to do - art carts, picture trails, interactive experiences, storytelling, dressing up - so parents don’t have to do all the work.

8 Produce guides aimed at children, but also ones that children and adults can use together.

9 Provide proper, good-value food, high chairs, and unlimited tap water.

10 Provide dedicated baby changing and breast-feeding facilities, and good toilets where you can take a pushchair.

11 Teach respect - help children to learn that there are objects they should not touch.

12 Sell items in the shops that are not too expensive and not just junk, but things that children will want to treasure.

13 Have free entry where possible, or have family tickets and children’s discounts. Children may only want to spend a short time in a museum, so paying a lot to get in puts many parents off. Issue special tickets to families with young children which allow re-entry, so they can go outside for a break or even come back the next day.

14 Provide some open space - inside and outside - where children can run about and let off steam.

15 Provide some quiet space, where children can reflect.

16 Make it clear to child-free visitors that the museum is family-friendly. Have special times when children are less likely to be there.

17 Have dedicated family-friendly days, when extra activities are laid on for kids, and those who want to avoid the crowds can choose not to attend.

18 Provide a creche for young children at major museums.

19 Attract all ages, from toddlers to teenagers, without offering separate facilities for each. It should be enjoyable for the whole family - parents and children.

20 Don’t make presumptions about what children do and don’t like. Some kids can appreciate fine art as well as finger painting.


Would you like your own copy of our Manifesto? You can download the Kids in Museums Manifesto as a pdf to save or print out. Alternatively, request print copies from Kids in Museums - see our contact us page for details.


Kids in Museums logo and banner illustrations all © Quentin Blake.